Last week I was presenting at RTS in Paris. I spend quite a lot of time at such events, as I have reported before. My boss will be pleased to hear this, as a significant part of my job is to ensure that Mentor is well represented at technical conferences where embedded software is featured.
I think about these activities from a number of perspectives. I consider whether they are a good use of my time. They can be seen as “free” marketing [very few charge to participate], but there are real costs – travel, hotel, my time etc. And direct “sales pitches” are not acceptable, so the benefits to the company of our participation in terms of visibility etc. are in my mind. I am also interested in my own comfort and enjoyment. Going to Paris sounds glamorous. It is a beautiful city. I have been there countless times, but never as a tourist. I tend to think of busy airports, horrible traffic, maniac taxi drivers and boring, expensive hotels.
I would like to share some of my experiences of the conference … Read the rest of this entry »