13 mm in 3 Months

A few months ago one of my colleagues showed me a picture of the Jaguar F-Type. In case you haven’t heard, it’s the newest model and their return to the 2-seater luxury market. I love Jaguar cars but I never felt old enough to drive one. Until I saw a picture of the F-Type. This beast is a thing of beauty.

So when three weeks ago the same colleague told me that a car magazine was looking for a handful of folks to attend a preview event I threw my name in the hat thinking that my chances were worse than an ice cube in the middle of the Sahara desert.  So imagine my surprise when within 15 minutes I got confirmation of my selection! I really should have bought a lottery ticket that day too. Never mind. I requested a day’s leave and started counting the days.  The drive up to the meeting location, Castle Bromwich near Birmingham, was about 125 miles from my place and on a good day with a stiff wind behind you the journey would take about 2 hours. Being very keen I allowed for 3 hours… you just never know here. I got there in 2 hours 45 thanks to the M3 being shut down on the day.  But I still got there – wild horses couldn’t have kept me away.

When I arrived I was greeted by 9 other fans.  The ice was broken when the guys started talking about their cars … we had some Jag owners, a few Porsches, and a Mercedes and then there was me with my Mini. After the laughter died down, a couple admitted to having Minis in their garages _as well_.  The lovely folks at Jaguar took us on a factory tour – since the F-Type is still not production ready, we got the XF factory tour. Each car takes a total of 48 hours to be built and once it rolls off the assembly line it goes through another 4 hours of testing. What really amazed me was the amount of electronics in each car (I assume that is the case for most cars nowadays). I think our guide mentioned that each car had 1.5 miles worth of cables in it.

We then were taken back to the briefing center for a delicious lunch and finally were guided to the unveiling room. At this point we are all buzzing with excitement. We had had glimpses of the F-Type as we were being driven around the grounds but now was our chance to see it in the flesh so to speak. Ian Callum, the legend behind the gorgeous Aston Martin cars and now with Jaguar, was on hand for the unveiling and shared a few stories about how his team designed this beautiful car. It was clear that he lived and breathed design … it’s lovely to meet folks who have so much passion for what they do. It is truly inspiring. Anyway, he mentioned how he was keen on having the hood (bonnet) curve at a certain angle but the engine was in the way. If I remember my numbers correctly, it took the design and the engineering teams about 3 months to lower the engine 13 mm to accommodate the curve. I can’t even imagine how much that effort had cost the company but when you see the car you understand that it was worth every one of those hours.

We also got to meet Ian Hoban, the product director responsible for taking Mr. Callum’s design and making it a reality. He mentioned that this car was a product of 4+ years of his life. After I got a chance to sit in the car and play with the gadgets, I had a quick chat with Mr. Hoban. I sheepishly said I never thought I was old enough to drive a Jaguar and that the F-Type is the first Jag that I’d see myself driving. He looked at me with a sparkle in his eyes and said then he’s accomplished his goal.

I know this post has nothing to do with ROI or CFD. But it has everything to do with my admiration of engineers and the effort it takes to build pretty much anything.  You sweat the details for years and I as the consumer get to enjoy the end product never knowing your sweat equity. While I didn’t get a chance to actually drive the car (none of us were allowed since the car is preproduction) they did bring over a road-ready V8 and let us listen to the engine growl (yes it doesn’t purr, it growls). I so look forward to seeing/hearing it out on the road and one day, yes one day, I will own one.  In the meantime, thanks Jaguar engineers for giving me something really nice to daydream about.

Until next time,

Nazita

Post Author

Posted February 5th, 2013, by

Post Tags

Post Comments

2 Comments

About CFD doesn’t mean Color For Directors

Technology for technology sake doesn’t make sense in this economy. So to help you gather ROI information for your management team, my blog will focus on the business side of simulation. I’ll share how design engineers using CFD have improved product functionality across a wide range of industries and applications while shortening their time to market cost-effectively. And to add a bit of spice, I’ll feature “state of the union” interviews with industry pundits on a regular basis. CFD doesn’t mean Color For Directors

Comments

2 comments on this post | ↓ Add Your Own

Commented on February 7, 2013 at 2:46 am
By Chris Hill

A really nice story – thanks for sharing.

Commented on February 7, 2013 at 9:33 am
By Nazita Saye

Thanks Chris! I hear they do factory tours quite often so you could always sign up for one too.

Add Your Comment

Archives

November 2014
  • Help from Above
  • October 2014
  • The Hype Around Technology
  • A Day at the Zoo
  • September 2014
  • The Demise of the ME. Hardly!
  • There are no failures, only outcomes
  • August 2014
  • Hot Days of Summer
  • Try before you buy
  • July 2014
  • Busting Myths
  • June 2014
  • Fun til daddy took the T-Bird away…
  • Air Rage… no more?
  • May 2014
  • Basking in the Light
  • April 2014
  • Future World
  • March 2014
  • SOS for System-Level Design
  • How to Guides
  • January 2014
  • Things I learned in 2013
  • November 2013
  • Happy 25th FloTHERM
  • October 2013
  • Future Phone
  • Design Based on Assumptions
  • August 2013
  • Light My Way
  • July 2013
  • Brave New World?
  • June 2013
  • Toys and Gadgets
  • May 2013
  • Hot Off the Press
  • March 2013
  • Some Like it Hotter
  • February 2013
  • 13 mm in 3 Months
  • December 2012
  • Shrink It and Pink It
  • November 2012
  • Flying High
  • October 2012
  • Liberating Human Potential
  • Stand Up and Be Heard
  • September 2012
  • Here Comes the Rain Again
  • Sum of the Parts is Greater
  • August 2012
  • And then the announcer said…
  • CFD and the Olympics
  • May 2012
  • Impossible Made Possible
  • Top 10 Things I Learned From Engineers
  • April 2012
  • Physician Heal Thyself
  • Beep, Beep
  • March 2012
  • How hot is too hot?
  • Earthquake Weather and Other Myths
  • February 2012
  • Light of the American Dream
  • November 2011
  • Not a Good Day
  • October 2011
  • Getting to Know You
  • September 2011
  • The ROI of Concurrent Design with CFD
  • Back to School
  • August 2011
  • More Embedded Goodness
  • Share and Learn
  • July 2011
  • Smart Phones and Gadgets – the New Nemesis of Avionics
  • June 2011
  • The Future of Air Travel
  • Mechanical U2Us are Here!
  • April 2011
  • Feathers in our Caps
  • March 2011
  • The Difference Between Theory and Practice
  • Semitherm is Here
  • Blind Faith
  • February 2011
  • Consolidation Happens!
  • What’s that in the sky?
  • January 2011
  • Driving Fun with CFD
  • December 2010
  • Perfection
  • The WIFI Blues
  • November 2010
  • On a Wing and a Prayer – Part Deux
  • On a wing and a prayer…
  • October 2010
  • Revolutionary New Technology
  • Planes, Trains and Automobiles
  • One Hundredth of a Second
  • September 2010
  • Cutting energy use by 20%
  • August 2010
  • Good Things in Little Packages
  • Mind Your P’s
  • Measuring the Real World
  • July 2010
  • Minimizing Late Stage PCB Respins
  • Avoid Late Stage Design Changes
  • June 2010
  • Zero to 60 … in 8 weeks?
  • Using Social Media for Engineering
  • Olympians and Engineers – the Right Mix
  • May 2010
  • The Chilling Facts
  • Using LED Lights for Data Transmission
  • CFD in High Schools
  • April 2010
  • ¡Arriba! ¡Arriba ¡Ándale! ¡Ándale!
  • Not Another Volcano Story…
  • Mission Impossible: Finding 100W Light Bulbs
  • Living in a Wireless World
  • March 2010
  • Leaky Valves May Delay Space Shuttle Launch
  • It’s Spring (almost)
  • The Next Industrial Revolution
  • February 2010
  • Semiconductor Package Thermal Characterization and Design as Easy as 1-2-3
  • Gain Insight the Faster Better Way
  • EDN Hot 100 Award for FloEFD
  • The Secret of Doing Fewer PCB Respins – Unveiled!
  • January 2010
  • The recession is over, finally
  • May the force be with you
  • Winter Woes and LED Lights
  • December 2009
  • Cooking with CFD
  • Why Thermal Characterization of Integrated Circuits (ICs) is Important?
  • November 2009
  • Free Visualization Software for Effortless Communication
  • Optimizing Flow Fields with CFD
  • Where do you fit in?
  • October 2009
  • No Substitutes, please!
  • Process Compression is Queen
  • Time Compression is King
  • September 2009
  • Sometimes things just have got to work
  • Contemplate This
  • August 2009
  • Go with the flow
  • It’s a Struggle
  • 40x Performance Enhancement
  • July 2009
  • Brighter Shade of Green
  • There’s Always Room at the Table
  • Lower the Surprise Ratio
  • It’s Magic
  • The Heat is On
  • June 2009
  • Show Me the Money
  • The Lights… they’re so beautiful
  • Wanna Dance?
  • X-Ray Vision Glasses … Here and Now
  • May 2009
  • Now’s the Time to Invest
  • Just the facts…