Shortly after I began to write about automotive electronics, a decade or so ago, I attended the SAE Convergence conference. I had been to many electronics industry events in the course of my career but this was my first in-depth exposure to chips, circuits and software for cars.
The industry has changed dramatically between then and now and I’m looking forward to seeing the latest in Detroit (Cobo Center) October 21-22.
Among the sessions that look especially interesting is an Executive Visionaries Panel at 8am on Wednesday. It was organized by Tim Callard from Chrysler and will be moderated by John McElroy from Blue Sky Productions. The panelists include Alan Amici, Chrysler; James Buczkowski, Ford; Harald Kroeger, Daimler; Wayne Powell, Toyota, and Matthew Schroeder, General Motors. You may recognize some or all of those names.
At 10am on Tuesday, Dr. Steve Underwood, University of Michigan – Dearborn, will present a “Roadmap to Vehicle Automation” that includes findings from an ongoing forecast on connected, automated, and electric vehicles. Can technology spur creative uses of the legacy infrastructure in ways that strengthen communities, increase worker productivity, improve safety, and ensure sustainable mobility in the United States?
Another good session starts at 10am on Wednesday and will focus on the “Future of Technology Delivery” Organized by Anthony Cooprider, Ford, and moderated by Philip Ross, IEEE, the panel will address pervasive development problems and how engineers can be prepared to address them. Panel members include Bret Greenstein, IBM; Stefan Jockusch, Siemens PLM Software; Sharafat Khan, Deloitte Consulting, and Janaki Kumar, SAP America.
At 3:30pm on Wednesday Bill Mattingly, ESG Automotive, will speak on the challenge of automotive electronics in the U.S.A. His presentation will be followed by a panel ready to forecast the next 40 years. Panel members include Hans Adlkofer, Infineon; Nigel J. Francis, Michigan Economic Development Corporation; Partha P. Goswami, General Motors; Norimasa Kishi, Nissan; Monika Minarcin; Marc Rosenmayr, Hella, and James R. Sayer, UMTRI. Scott Craig from Infineon will serve as moderator.
There’s much more, as you might imagine, including exhibits and manifold networking opportunities. Perhaps I’ll see you there.